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  • Google [not so] Local

    Checkout this search query on Google.co.nz…. electrician in Birkenhead Searching on google.co.nz, selecting pages from New Zealand, and using a query which makes it pretty clear what I am looking for, you’d think Google would know which set of local results to show. Notice anything wrong? I’m sure Birkenhead in Merseyside, UK is a lovely place, but it [...]

  • Pay Per Click Account History And Quality Score

    Hi all, My post today covers a less discussed but critical aspect of  how pay per click account history can affect the Google Adwords quality score. The ppc account history of your campaigns is the recording of the clicks, costs, CTRs and all other performance factors relating to your ads from the date of inception of [...]

  • Google Adwords Quality Score - Important Factors

    Hi all, Continuing on the Pay Per Click (PPC) post on Pay per click landing pages that convert, I will be looking at the important factors that influence Google Adwords Quality Score. This score measures the relevance of the keywords that form a tightly knit ad that in turn is relevant to a landing page. The [...]

  • PPC Landing Page That Converts

    Hi all, Landing page is one of the most important aspects of Pay per click (PPC) marketing on the Google Adwords network. After the initial keyword research and the creation of ad copy, you must have ads that are well targeted, great call to action and relevant to your industry and geotargeted to your target audience. Each [...]

  • Factors That Prevent Googlebot From Crawling Or Ranking A Website

    Hi everyone, We will look at factors that may prevent the search engine spiders from crawling the pages of a site or affect a site’s rankings on the Google SERPs. The views of the top 37 SEO practitioners are collated by Rand Fishkin of SEOmoz. 1) Server Often Inaccessible to Bots: If a site is down for more [...]

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